As many dear readers may know, I rather looooove whisky. So, it is with great eagerness that I have been preparing my liver for the rather exciting TWE Whisky Show, happening this weekend in London – I even went to a bar last night and drank only tomato juice! Not a hint of bloody mary mix or vodka in sight. Shocking, I know!
The Whisky Show is set to bring more than 40 exhibitors to Vinopolis, near Borough Market, on Friday and Saturday. Although, for you unlucky souls without a ticket yet, Saturday is not an option as it’s already completely sold out!
Billy Abbott, who works with The Whisky Exchange – the fantastic online retailer of whisky, cognac and other fine spirits putting the event on – told me recently this show is not only for those already educated in whisky.
“The intention is to create a show that will appeal to almost everyone, with education at its core. The exhibitors on the stands are just as happy to talk general whisky appreciation as they are whisky geekery and combined with our food pairing, an area where most visitors won’t have much expertise, and cocktail bars we’re hoping that there will be something for everyone,” he explained.
Attendees will not only get access to more than 200 (! – did you just hear me giggle in joy?) whiskies, but also get to choose two “dream drams” from a range of 30. This, too, is different from previous years and Abbot says he hopes guests will be impressed.
“Previously guests have had one token that they could exchange for a dram of a super premium whisky, whereas this year we are giving everyone two. In addition we’re making things a bit more fine-grained with whiskies up to £1000 a bottle costing 1 token, £1000-£2000 2 tokens and over £2000 3 tokens. We’re also allowing people to buy extra tokens to give them the chance to try more of these impressive and in many cases exclusive whiskies,” he said.
For those whisky “geeks” heading to the show, there will no doubt be cries of joy when they realise those rare drams to hand will include a 1973, 30-year-old Midleton (bottled eight years ago, which sold out nearly on release) and a bottle of £3500 Drambuie Jacobite.
All in all, it sounds very impressive. And I can’t wait to get myself to the show on Friday and immerse myself in (vats? barrels? casks?) of whisky! As I’ve told my liver…this is all in the name of writing! And also in the name of indulging in Gwiltypleasures…bring it on!
Tickets cost £95 and include entry to the festival, all tastings, two “dream dram” tokens and a two-course meal at the show brasserie, with a menu designed by whisky and food writer Martine Nouet. For more information, visit: http://www.whisky-show.com